Boutique Gyms Bring the Heat
Boutique fitness is heating up from Los Angeles to the Merrimack Valley, a trend that is resonating with fit folks who are looking to enhance their exercise routines while also benefiting from a more intimate and personalized workout experience.
Boutique gyms focus their energy on a specific type of workout. Cycling, yoga, barre and boxing are just a few of the specialized offerings you might have heard about that now fall into the cool boutique genre. Establishments in New York City tout all types of boutique workouts, including modelFit, a favorite of Victoria’s Secret models, and Indoorance, a rowing enthusiast’s dream.
The boutique concept gives participants the opportunity to hone in on a particular activity that they enjoy and find effective. It is not a one-size-fits-all philosophy. Space and class sizes are smaller, allowing instructors to get to know their students and provide them with personalized attention and training tips tailored to meet specific goals.
Boutique gymgoers also will find the atmosphere, or vibe, within the smaller studios to have an elevated appeal, accompanied by a distinctly stronger community component. Sound systems, the equipment and the general atmosphere are all kicked up a notch to cater to a dedicated clients who are looking to get more out of their typically time-crunched workout window.
Miami Fitness & Lifestyle is one of the newest boutique studios to hit our area. The North Andover location is dedicated to group exercise, with a 1,900-square-foot studio plus additional lounge space. Owner Amy Fournier is bringing some of the hottest new classes to the area, including the Vixen Workout, POUND drumming and her own “Super Sunday Open Stage Dance Party.”
“We are not a fitness center,” Fournier says. “We have some of the most amazing, trendy classes with dynamic instructors, and while that’s a big part of what we do, we have a bigger vision. We want to enhance people’s quality of life and give them a place to go where they feel uplifted, supported and where they feel a sense of community. Our wellness/lifestyle component is our differentiator — that’s how we’ll be unique.”
Many boutique studios look to give their members more than a place to burn calories. They aim to bring them both physical and emotional wellness. Miami Fitness soon will offer workshops on essential oils, feng shui and personal styling. Gatherings for wellness groups, women’s empowerment programs and book clubs will be held in the lounge area, and are intended to encourage clients to spend time together when they’re not in classes. Broga (yoga for men) will be introduced this spring. (Check out the Sept./Oct. 2015 issue of Merrimack Valley Magazine for more about Broga).
Jeff Lewis, general manager of InMotion Cycling Studio in Westford, is also committed to giving members more than just a great ride. “In addition to our classes, we offer workshops and challenges, including a certified nutritionist to educate and lead our members in group challenges,” he says. “InMotion Cycling and Fitness Studio is a growing community with inspired members and motivating instructors who are invested in more than just a great workout, but in our members’ overall health and well-being.”
InMotion is the only officially licensed Spinning boutique in Westford. The studio complements its cycling classes and wellness workshops with small-group strength building sessions that include TRX suspension training, circuit training, functional interval training, kettlebells and metabolic effect training.
For the boutiques, it’s all about offering a premium experience. With this, there’s often a premium price tag, but boutique believers don’t seem to mind. They recognize that you get what you pay for, and in this case, they are getting fit, having fun and enjoying the frivolity that’s reminiscent of an energetic party.
Miami Fitness took its name expressly to convey the high-energy, Miami-inspired mood that the studio is looking to bring to the Merrimack Valley. Fournier wants everyone who walks through the door to associate her studio with the exciting, trendy vacation vibe that Miami is known for. When classes aren’t in session, the studio doors will be open for special events, including fundraisers, dance parties and seasonal gatherings.
“We are going to bring the party,” Fournier says. “We want our customers for life. People want and need what we are offering. They need a place to go — they want community.”
Boutique gyms speak to individuals who are ready to give their workout routines a makeover and experience fitness in a whole new way.
Miami Fitness & Lifestyle
North Andover, Mass.
InMotion Cycling Studio LLC